Lets in the Sun attended the World Travel Market at Excel and the team report the visit as very worthwhile. The focus of the exhibition was on how to survive and thrive during a world recession. Travel is still a luxury item although it does rank very highly in peoples priorities.
The hoteliers worldwide have recognised how tough it is out there and they cannot use price reductions to attract guests and the rates have been reduced considerably in the last two years. The general consensus is to explore new avenues for marketing and the big word was “Social media”. Companies are using social media such as Facebook and Twitter to attract new customers. It may seem quite a simple cost effective way of marketing but it is actually a highly specialised sector. There are companies who will look after “the brand” and advise on the best ways of using “Social Media” to attract and maintain customers. These companies were very complimentary about our brand, we are contemporary, multi-functional and “very now”.
We met with large suppliers to the travel industry and will be adding some exciting new products over the next few months. Lets in the Sun is able to connect the individual property owner to products only available to travel industry professionals. This means we can offer a more complete booking experience for our guests and means we don’t lose our customers when they go to book their travel arrangements and get enticed by their accommodation offers.
Lets in the Sun also took to opportunity to look for new horizons and by meeting tourist organisations from around the world we can identify where demand is for the coming 18 months. We have added several countries to our portfolio as a direct result of this. Lets in the Sun can now offer you Thailand, Tunisia, Montenegro, Morocco and Curacao. There are some spectacular properties around the world and we know our guests will love the new additions.
